PRESS RELEASE: 55/Redefined announces strategic partnership with VERCIDA to power age-inclusive hiring

London, 10 August 2026: 55/Redefined, the company redefining work for the 100-year life, today announces an exclusive partnership with VERCIDA, an employer branding and candidate intelligence platform, to offer age-inclusive hiring for organizations.

VERCIDA is becoming the exclusive partner for the company’s talent attraction offering, where experienced candidates can go to search for roles at companies where age inclusion is a priority.

VERCIDA is an employer branding and candidate intelligence platform that helps organizations turn their culture, values and inclusion credentials into measurable hiring outcomes. Every job listing is automatically enriched with culture content, inclusive features and live demographic pipeline data, benchmarked monthly against sector peers through the VERCIDA platform. The website is W3C AAA accessibility audited, Shaw Trust verified and DWP’s platform of choice. It is trusted by employers to attract a genuinely diverse workforce.

The platform has generated more than 100 million jobseeker interactions and is used by employers including Aviva, British Antarctic Survey, Sainsbury’s, Jacobs, Lloyds, Sage, VodafoneThree and Wellcome Trust.

55/Redefined’s clients are being migrated to the platform, offering mid-later career candidates a single place to browse thousands of roles.

“Organizations are under increasing pressure to solve talent shortages while demonstrating real, measurable progress,” said Lyndsey Simpson, CEO and Founder of 55/Redefined. “This partnership with VERCIDA gives the market a scalable way to attract midlife and experienced

talent, while turning their culture and values into a clear competitive advantage.”

“This partnership reflects a shared belief that inclusion should be measurable, actionable and embedded into every stage of the hiring journey,” said Morgan Lobb, CEO of VERCIDA. “We’re helping organizations reach underrepresented talent pools at scale and aligning hiring strategies with culture and values in a way that drives real business outcomes.”

This partnership builds on 55/Redefined’s recent acquisition of US-based company the Age Friendly Institute, creators of the Certified Age Friendly Employer program. This places 55/Redefined in a unique position to offer a truly global age certification. The partnership with

VERCIDA will enable 55/Redefined to cement its focus on its core product offering and double down on its US expansion plans:

· Assess: A snapshot score and report empowering organizations to improve their age initiatives

· Analyse: A deep-dive data diagnostic forming the foundation of an age strategy

· Certify: A certification showing the world that an organization cares and provides the tools required to action its roadmap

· Coach: A coaching platform redefining work and play for the 100-year life, offering unique insights for organizations.

About 55/Redefined

55/Redefined is redefining work for the 100-year life. Its solutions are powered by a unique dataset, leading technology and supportive consultancy. The company enables organizations to reduce risk while increasing engagement and productivity, by helping leaders turn longevity into a business advantage, not a cost. Because if you don’t have an age strategy, you don’t have a growth strategy.

55/Redefined is trusted by over 300 corporates worldwide, including Amazon, A&O Shearman, AXA, Barclays, Canada Life, dentsu, Diageo and Tesco. The company operate across 31 US states and over 10 countries. In 2024, it acquired the assets of WMPeople and Working Mums and in 2026, it acquired the Age Friendly Institute.

About VERCIDA

VERCIDA is an employer branding and candidate intelligence platform that helps organisations turn their culture, values and inclusion credentials into measurable hiring outcomes. Every job listing is automatically enriched with culture content, inclusive features and live demographic pipeline data, benchmarked monthly against sector peers through the VERCIDA platform. The website is W3C AAA accessibility audited, Shaw Trust verified, the DWP’s platform of choice and is trusted by employers to attract and retain a genuinely diverse workforce.