Certified Age Friendly Employer Program

A certification showing the world you care and providing you with the tools to action your age roadmap .

Certified Age Friendly Employer

Earned by hundreds of organizations across 20+ countries, it provides diagnostics, learning and development and public visibility.

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Learn About the Acquisition

In 2025, 55/Redefined acquired the Age-Friendly Institute, creating a unified global standard for age-inclusive workplaces. Read the announcement to see what it means for certified employers, partners and the wider community.

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About the Age-Friendly Institute

Founded in 2019, the Age-Friendly Institute exists to help organizations improve their cultures, products, and services so that those in midlife can live, work, and age well.

Our mission is clear: to be a leading voice of, and connector to. older adults, translating their lived experience into practical guidance that drives better outcomes for employers, communities, health providers, and the people they serve.

Now part of the 55/Redefined group of brands, the Institute's work continues across every setting where age-inclusion matters: the workplace, the marketplace, the clinic, and the community.

Our commitment to you

The Certified Age Friendly Employer program identifies organizations committed to being the best places to work for mid-later career employees. Hundreds of leading companies and public institutions around the world have earned the designation, assessed by the Institute's HR, compensation and benefits analysts against established age-friendly best practices.

The advantage is measurable: in a 2022 survey of more than 550 older workers, 87% said they'd be more likely to stay with an employer known to be age-friendly, and 89% said they'd be more likely to choose or recommend one.

Logo of the Age-Friendly Institute, a stylized tick

Partnership Opportunities

The Institute partners globally through content collaborations, sponsorships and an Affiliate Program that brings the Certified Age Friendly Employer program to new regions, countries and communities.

Our Network

The Age-Friendly Institute's work is carried forward by a growing network of affiliate partners around the world — organizations that share our commitment to age-inclusion and apply it within their own regions, sectors, and communities.

Brazil

Maturi Since 2015, Maturi has supported age and generational diversity strategies for organizations across Brazil, providing training on demographic workforce shifts and helping companies attract and retain the best 50+ professionals.

Canada — Atlantic Provinces

Aging Proactively Aging Proactively connects adults 65+ with the services, products, and information they need to age actively and with intention, while involving older adults directly in the design of innovative, responsive services.

Colombia

101Ideas 101Ideas.co is a Colombian social enterprise that creates productive inclusion models for people over 50, providing education and income-generating opportunities that keep older adults active, connected, and contributing.

Italy

Learning Edge With two decades of expertise, Learning Edge helps organizations build competitive advantage through organizational learning and human capital development, powered by a team of specialized senior consultants and trainers.

Mexico & Spain

Genera Talent Genera Talent are experts in senior talent and generational diversity, helping companies and teams transform the experience of their older workers into a measurable competitive advantage.

New Jersey, USA

NJ Advocates for Aging Well (NJAAW) NJAAW works with tenacious persistence to ensure that mid-career workers in New Jersey are aware of, and have access to, the programs, services, and resources that help them live and age well.

Uruguay

Advice Advice is a professional services firm offering Executive Search, Talent Selection, Data Analytics, Human Capital, and Payroll Management, bringing deep workforce expertise to the age-friendly agenda.

Portugal (Coming Soon)

The Tinker Teks

Central America (Coming Soon)

IGUALAT

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Affiliate Partnership

Interested in becoming an affiliate partner? We're actively expanding our global network. If your organization shares our commitment to age, we'd love to connect.

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Upcoming Webinars

The Age-Friendly Institute offers virtual events and webinars to help your organization take age-friendliness from concept to practice. Our programming features expert speakers, real-world case studies, and meaningful dialogue, giving your team the tools and inspiration to move forward with confidence.

The following events are available exclusively to Certified Age-Friendly Employers. CTA: Become Certified

  • June 17, 2026

    Knowledge Transfer & Succession Planning: Preserving Institutional Wisdom

  • September 16, 2026

    Mental Health & Burnout Across the Age Spectrum

  • November 18, 2026

    Redesigning Benefits for a 5-Generation Workplace

Your Organization. Age-Friendly.

The Certified Age-Friendly Employer Program is the benchmark for organizations committed to creating workplaces where mid- and later-career workers can thrive.

Explore the program, understand the certification process, and take the first step toward building a more inclusive workforce.

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