The Enterprise Age Intelligence Company
Your organization has an age blind spot.
We’ll show you where.
We reveal the age blind spot, so organizations can keep their best people, protect critical knowledge and turn demographic change into growth.
Built on data from 300+ organizations in 20+ countries.
8%
Engagement uplift
€39,000 revenue per employee
Your workforce is changing faster than most strategies can keep up.
Of Western workforces will be aged 50 or over by 2030
Added to life expectancy this century, while retirement age stays broadly static
Of economic slowdown could be solved by making work fit mid-later employees
Every organization has age data.
Very few have age intelligence.
Enterprise Age Intelligence is the data, insight, and technology that enables organizations to understand and act on how age affects their workforce and customers.
What HR systems build
How old people are
When someone is able to retire
What leavers say in the exit interview
What we add
What they plan to do next
Whether they want to, and what would change their mind
Earlier signals, while there is still time to act
The distance between what organizations assume people need as they age and what those people are actually planning is the Enterprise Age Intelligence Gap.
Transform
Me/Redefined
What people will do next
Assess
Age IQ
What organizations assume
Analyze
Age IQ Plus
What the data shows
Certify
Certified Age Friendly Employer
Proof others can trust
The three problems we solve
Skills
Keep and pass on experience
Experienced people hold the knowledge an organization can least afford to lose. We help organizations keep it for longer and transfer it before it walks out of the door.
Data
See what assumptions miss
Most organizations know how old their people are. Few know what those people plan to do next. We replace assumptions with evidence, before the exit interview.
Risk
Manage age risk fairly
Legal action over age, knowledge lost when experienced people leave, and falling behind as AI reshapes skills and productivity.
What are your biggest workforce challenges?
Tick everything that applies. We’ll show you where to start.
Tick at least one to continue
Talk to an expertMe/Redefined, the Age Intelligence Platform. Employee insight, employer data.
Me/Redefined, our life and career coaching experience, gives people clarity and confidence about what comes next, and shows you, anonymously and in aggregate, what they’re planning, long before the exit interview.
A snapshot score and report that shows where your organization stands on age, in a single session.
One session, one report: a clear picture of where you stand on age.
From session to report
One leadership session, no sensitive data needed
A deep-dive diagnostic of your workforce data that forms the foundation of a board-ready age strategy.
You already have the data. We turn it into an age strategy.
Workforce metrics analyzed by age and benchmarked
Typical delivery, including Age IQ and leadership workshops
The global age-inclusion certification that shows the world you value experience, and gives you the tools to act on it.
Show experienced talent they belong with you. Independently assessed against the standard we’ve set since 2006.
The global standard for age-inclusive employers
Of US workers aged 50 and over say age bias is a fact of life at work
Enterprise Age Intelligence, proven with the world’s largest employers.
+45%
Uplift in colleague confidence
100%
Of colleagues said the program made them feel more valued
8%
Engagement uplift → €39,000 revenue per employee
Results across our clients
Increase in employee confidence about the future
Added to employee careers
Engagement uplift for Tesco employees
Why 55/Redefined
Others give you technology, consultancy or analytics. We give you all three: built for mid- and later-career people, and grounded in data from 300+ organizations in 20+ countries.
Attract
89% more likely to choose or recommend you
When a workplace is designated age friendly, candidates notice.
Retain
87% more likely to stay
People stay longer where their experience is visibly valued, so you retain top talent.
Stand out
Press release, badge and assets
Recognition support and digital assets put your commitment in front of customers, candidates and partners.
Benchmark
12 evidence-based categories
See how you compare with your peers, and re-rate each year with your Age IQ Score.
An invite-only event where C-suite and HR leaders learn from the organizations already leading on age.
Keynotes from thought leaders, case studies from award-winning HR teams and curated roundtables, in a half-day, in-person format.
Social followers reached, 60% of them outside the UK
Content views during Age Pioneers Week 2025
SOC2, GDPR, CCPA, and the security your data needs.
Employers see aggregated, anonymous insight. Never an individual’s answers, reflections or My Script.
Pioneering Enterprise Age Intelligence with the organizations leading on age.
“The need for a truly inclusive hiring strategy has never been greater, and this partnership represents a critical step in ensuring that talent of all ages is recognised and valued.”
"Me/Redefined is the perfect blend of self-paced coaching and real-time age insight"
“The Age IQ Score, in just 20 minutes gave us a data-led, eye-opening report of Age Inclusion across our organisation.”
“I’m proud that we’ve been recognised as a Certified Age Friendly Employer where people can thrive at any life stage.”
