Our Story
55/Redefined is the global leader in enterprise age intelligence and technology solutions, unlocking the value of our ageing population to future-proof organisations.
A Note From Our CEO Lyndsey Simpson
About Us
Launched in 2021, we enable businesses to engage and retain over-50s talent and consumers, while empowering individuals to successfully navigate and thrive in midlife and beyond.
Backed by a consortium of investors, including Just Group plc, we are trusted to age-enable over 300 global corporates including Amazon, A&O Shearman, AXA, Barclays, Canada Life, dentsu, Diageo and Veolia.
Ready to Start Your Age Strategy Journey?
If you don't have an age strategy, you don't have a growth strategy. We can help you build one. Speak to one of our Age Strategy Consultants, to see how we can help transform your workforce strategy.