Introducing International Age Pioneers Week 2026
16 - 20st November
Recognising the contributions of over-50s workers and setting a new standard for age inclusion in the workplace worldwide.
Our Sponsors Include
A Global Movement for Age Inclusion
International Age Pioneers Week grew out of a UK campaign that 55/Redefined has run since 2024. Last year it reached more than 800,000 people, making the case for over-50s talent that employers too often overlook.
This year we're going global. Our content has had 1.3 million views, and 60% of our 250,000+ social followers are outside the UK. We're now taking the campaign to Europe, the Americas and further afield, to change what employers think an inclusive, future-ready workforce looks like.
Why It Matters
This initiative celebrates the contributions of ‘wisdom workers’ and sets a new global standard for age inclusion in the workplace.
- 75% of the world’s wealth is held by those aged 50–70.
- This age group is the only growing talent and customer segment.
- They’re loyal and skilled, a powerful audience and workforce that remains largely underserved.
The Proof is in the Numbers
Social followers
Annual content views
Members
The Age Intelligence Gap
Your mid-career people are already planning the next stage of their working lives. Do you know what they've decided? Without that insight, retention, succession and workforce planning rest on assumptions. The Age Intelligence Gap is what that costs: experienced talent, critical knowledge and productivity, lost as demographic change accelerates. Join Lyndsey Simpson, author of The Age Rebellion, and a panel of clients on Wednesday 18th November at 2.30pm GMT to explore how to close it. #EnterpriseAgeIntelligence #AgePioneersWeek
Wednesday 18 November 2026, 2.30pm to 4pm GMT
90 minutes, for a global audience
Ready to Start Your Age-Inclusive Journey?
If you want to get involved in International Age Pioneers Week 2026 there are a range of sponsorship opportunities available.
What is International Age Pioneers Week?
International Age Pioneers Week (IAPW) is a global campaign celebrating the power and potential of professionals aged 50+. Running from 16-20th November 2026, IAPW engages forward-thinking employers, HR professionals and Talent Attraction leaders who recognise that 50+ workers are not just experienced, but essential.
The week focuses on digital activities, including videos, new research reports and social media takeovers where individuals and organisations can take part, comment and share their stories across our social channels.
Join the movement that’s redefining ageing in the workplace and proving that an age-inclusive workplace is a strategic advantage.
What to Expect During International Age Pioneers Week 2026
During International Age Pioneers Week 2026, you’ll gain insights to exclusive research, social media spotlights and real-world stories of age-inclusive best practices. You’ll find examples across all industries that are designed to inspire, educate and activate workplace change.
Building on the success of last year’s National Older Workers Week, this year’s global edition will expand its reach and impact. Whether you're a sponsor or participant, you’ll gain access to actionable insights, high-visibility opportunities, and a network of age-positive leaders.
How did National Older Workers Week evolve into IAPW?
National Older Workers Week (NOWW) was a UK initiative championing the value of older workers and age-inclusive employment. In 2024, 55/Redefined acquired the assets of WM People, the powerhouse behind NOWW. From 2025, we’ve rebranded and expanded the campaign into International Age Pioneers Week.
This evolution reflects the growing global need for over-50s in the workforce as a strategic asset. While the name has changed, the mission remains: to spotlight age-positive employers and drive meaningful change in how older workers are hired, retained and celebrated worldwide.
What is an Age Pioneer?
An Age Pioneer is someone who challenges outdated perceptions of ageing in the workplace. Whether you are a professional aged 50+ redefining your career path, an employer championing age-inclusive practices, or a younger professional who wants to future-proof your career, anyone can be an age pioneer.
Unlike the term “older worker,” Age Pioneer reflects ambition and leadership. It’s about recognising experience as a competitive advantage, not a limitation. International Age Pioneers Week brings together these trailblazers to share insights, celebrate achievements, and shape the future of work. If you’re driving change, breaking bias, or building multigenerational teams, you’re an Age Pioneer.