One Report.
A complete picture of where you stand on age.
A snapshot score and report empowering you to improve your age initiatives
Pioneering workforce intelligence for world's largest employers.
The biggest workforce shift is the one you're not measuring.
Demographics are outpacing your plans
Half the Western workforce will be over 50 by 2030, and birth rates are plummeting. The shift is already happening. You need a workforce plan for the advent of the 100-year life.
50%
of Western workforces aged over 50 by 2030
Source: Legal & General / CEBR
Risk of inaction
When initiatives launch without a plan, they miss the real gaps. And policies that overlook age carry legal, reputational and financial risk and costs.
$103k
the average UK age discrimination case, and 99% settle before tribunal
Source: UK employment tribunal data
Expertise is walking out the door
Every unplanned retirement takes decades of know-how with it, often with no notice and no handover. And the next wave of leavers is bigger than most plans allow for.
25%
expected shrink in the working age population over the next two decades
Committed on paper, unmeasured in practice
Most organizations say experienced talent matters to them. Very few can actually prove how age inclusive they are. So, there's no baseline, it’s hard to prioritize, and there’s no progress to measure.
76%
of employers say retaining employees over 50 is important
One report.
A complete picture of where you stand on age.
It's a 30+ statement assessment of your policies and practices, completed by you and scored by the age experts. Complete it online in just 25 minutes.
Everything you need to start your age strategy.
Get your report, see how you compare, understand what to do next, and prove your plan worked.
Measure
A score out of 100
One defensible number for how age inclusive you are today.
Benchmark
Against industry peers
See where you stand in your sector, not only against your own ambitions.
Act
A recommendation for every answer
30+ specific actions, each grounded in leading practice for mid-later career employees.
Prove
Progress year on year
Re-rate annually so you can show the board and senior leadership what's changed.
Trusted by people leaders.
“In just 20 minutes it gave us a data-led, eye-opening report of age inclusion across our organization.”
“We were able to quickly and easily learn where we needed to strengthen our approach to age inclusion.”
“Age IQ gave us a clear picture of where we are on our journey to becoming an age-inclusive employer.”
How it works
Start online today. An Age Consultant takes it from there.
Stage 1: Take the assessment
Sign up and work through 30+ statements about your organization’s policies and practices. It's self-paced, online, and takes around 25 minutes.
30+ Statements
Self paced
25 minutes
Stage 2: Unlock your results
Pay to unlock your score out of 100, your heatmap, and a customized recommendation for every answer. All available via your digital dashboard and sent to your inbox.
Score out of 100
Heatmap
Instant access
Stage 3: Activate with your consultant
Your strategy session with an Age Consultant turns your results into a tailored action plan, and benchmarks you against industry peers.
Strategy Sessions
Peer Benchmarking
Action Plan
Rather talk it through first? Speak to a consultant.
One price. Everything included.
Excludes applicable sales taxes. Pay by card or invoice.
Starting from
£4995
What's included?
- The assessment, score and report
- Industry benchmarking
- Strategy session with an Age Consultant
What we ask of you
Honest answers to the 30+ statements, and attendance from a cross-section of your people leadership team for your strategy session.
What we commit to you
Your score and report the moment you unlock them, and a strategy session with an Age Consultant to turn the exercise into action.
No sensitive data required. Enterprise-grade security.
Age IQ looks at your policies and practices, not individual employee data. Your scores stay confidential, we never publish them without your permission, and we only ever use them in anonymized, aggregated form for benchmarking.
What comes next
Assess
Your report and score baseline is step one.
Analyze
Age IQ+
A deep dive data diagnostic forming the foundation of your age strategy.
Certify
Certified Age Friendly Employer
A certification showing the world you care and providing you with tools to action your roadmap.
Coaching
Me/Redefined
A coaching platform redefining work and play for the 100-year life.
If you don't have an age strategy,
you don't have a growth strategy.
Age IQ is where it starts. Get your score, and a fast action plan to improve it.
Need More Answers?
Frequently Asked Questions
Who should complete Age IQ?
Anyone responsible for people strategy can lead it, and you don't need to be an age expert. For the most meaningful results, we'd suggest gathering input from across your people leadership team as you answer.
How long does it take?
Around 25 minutes to complete the assessment online, at your own pace. Your score, heatmap and recommendations unlock as soon as you pay, and your strategy session with an Age Consultant gets booked from there.
What data do you need from us?
Age IQ looks at your policies and practices through 30+ statements. We never ask for employee data at an individual level.
Who sees our results?
They're confidential. We only ever use your scores in anonymized, aggregated form for industry benchmarking, and we never publish them without your permission.
How does benchmarking work?
We compare your scores with the anonymized, aggregated results of other organizations in your industry, so you know where you stand against your peers as well as against leading best practice.
What happens after we get our score?
An Age Consultant runs a strategy session to turn your results into a tailored action plan. From there, a lot of organizations move on to Age IQ+ for a deep dive into their workforce data, or start the journey to Certified Age Friendly Employer.
Can we track progress over time?
Yes. Age IQ is built to be repeated each year, so you can measure improvement and show the board how far you've come.