You already have the data.
We turn it into an age strategy.
A deep dive data diagnostic forming the foundation of your age strategy
Pioneering workforce intelligence for world's largest employers.
Your biggest workforce risks are hiding in data you haven't analyzed.
Age is missing from your people data
Most organizations slice their workforce data every way except by age, so the fastest-moving demographic shift of all never makes it onto the dashboard.
76%
of employers say retaining employees over 50 is important
Retirement cliff edges stay invisible
Succession gaps and skills shortages build up quietly inside business lines, and most employers misjudge their midlife cohort by years.
2-3 yrs
the assumed time to departure, when it's really 5 to 10
Source: Me/Redefined
No data, no defense
Without evidence of how mid-later career employees actually experience your organization, you've got no line of defense when a claim lands.
$103k
the average UK age discrimination case, and 99% settle before tribunal
Source: UK employment tribunal data
Demographics won't wait
The working age population is shrinking around the world, and plans built for yesterday's workforce won't stand the test of time. You need a workforce strategy for the advent of the 100-year life.
25%
shrink in the working age population in the UK and US
A deep dive data diagnostic forming the foundation of your age strategy
It's a collaborative diagnostic from the age experts. We take your anonymized workforce data, add external benchmarks and 55/Redefined insight, and create a strategy your organization can act on.
Evidence in, strategy created.
Here's what organizations invest in Age IQ+ to achieve.
Future-proof
30+ metrics analyzed
See the demographic risks and opportunities in your own numbers ahead of time.
Strengthen
Gaps found and prioritized
Find where in the employee lifecycle you are losing experienced talent.
Evidence
Benchmarked priorities
Give the board initiatives ranked by measurable impact, not instinct.
Avoid the cliff
Succession mapped
Turn attrition into advantage through clear succession planning and knowledge transfer.
Trusted with the full picture.
“Its insight and playback of our business through the lens of a mid-later careers employee was both incredibly insightful and instrumental in enabling us to create a co-ordinated talent strategy and action plan.”
“Our work with 55/Redefined has been incredibly valuable in showing us how to help our colleagues navigate this global demographic megatrend. Age IQ+ shows us where we can make the greatest impact.”
How it works
Five stages over 60-90 days.
Stage 1: Data discovery
A kick-off call to confirm scope, geographies and key contacts. You get our input template for anonymized workforce data covering around 30 KPIs, and complete your Age IQ Score and Report.
Kick-off call
Data template
Age IQ Score
Stage 2: Data review
Four weeks of analysis through the lens of a mid-later career employee, layered with intersectional insight and external benchmarking. This is the formation of your Age IQ+ Report.
Four weeks of analysis
External benchmarks
Age IQ+ Report
Stage 3: Age insight workshop
A three-hour workshop with your senior people leadership team. We cover age as a global megatrend, your findings are presented back to you, and a strategic discussion is held that turns insight into direction.
Three-hour workshop
Findings presented
Strategic discussion
Stage 4: Action planning and insights
Define your organization's age vision and workforce priorities, and build the cross-functional Age Action Plan with your leaders and their direct reports.
Age vision
Workforce priorities
Age Action Plan
Stage 5: Four-week check-in
Review progress against your Age Action Plan and your Age IQ Score, agree next steps, and embed the initiatives.
Progress review
Next steps
Initiatives embedded
Rather talk it through first? Speak to a consultant.
Starting at £45,000 / $75,000.
Pricing reflects a single focal point for data collation and the complexity of playback. Excludes applicable sales taxes, invoiced on agreement, and is usually delivered within three months.
Investment and commitments
£45,000 / $75,000
What's included
- Everything in Age IQ
- Full data analysis across 30+ metrics
- The Age IQ+ Insights Report
- Two leadership workshops
- Your cross-functional Age Action Plan
- A board insights session
What we ask of you
The resource to collate and populate our data template within four weeks of project start, and a cross-section of your people leadership team for the workshops.
What we commit to you
Insights within four weeks of receiving your data, and working with your data and privacy team to get the right protocols in place for sharing anonymized, aggregated people data.
Anonymized, aggregated, and agreed with your privacy team.
No named individuals, ever. We work with your data and privacy team to agree the right protocols before a single row of data moves.
The foundation is laid. Build on it.
Certification
Certified Age Friendly Employer
A certification showing the world you care and providing you with tools to action your roadmap.
Coaching
Me/Redefined
A coaching platform redefining work and play for the 100-year life.
Learning
Age Pioneers
An invite only event for CPOs, providing structured networking, fresh content and peer-to-peer learning.
Need More Answers?
Frequently Asked Questions
How is Age IQ+ different from Age IQ?
Age IQ is a self-assessment of your policies and practices. You get a score out of 100, industry benchmarking, a tactical action plan, and support from an Age Consultant, with no sensitive data required.
Age IQ+ includes everything in Age IQ and goes deeper. You get a full analysis of your anonymized workforce data across 30 or more metrics, the Age IQ+ Insights Report, two leadership workshops, a cross-functional Age Action Plan, and a board insights session.
What data do you need, and is it safe?
Over 30 workforce KPIs, supplied through our template in anonymized, aggregated form. No individuals are named. We work with your data and privacy team to agree the right protocols before anything is shared.
How long does it take?
Usually 90 days end to end. This includes data discovery, four weeks of analysis, two workshops with your people leadership team, and a four-week check-in to embed the plan.
Who needs to be involved?
A single focal point to collate the data, and a cross-section of your senior people leadership team for the workshops, with their direct reports joining for action planning.
What do we get?
The Age IQ+ Insights Report with actionable recommendations, a benchmarked Age IQ Score, a cross-functional Age Action Plan for the next two to three years, and a board insights session.
How much does it cost?
Starting at £45,000 / $75,000, depending on the market, complexity and number of geographies included. Invoiced on agreement, excluding applicable sales taxes.
What happens afterwards?
A four-week check-in reviews progress against your plan. From there, a lot of organizations move on to become a Certified Age Friendly Employer, with the Age Action Plan as their roadmap, or deliver the engagement strategy at scale through Me/Redefined.