3.5 years added to careers at Tesco Ireland.
Coaching that pays back at scale.

Me/Redefined is a coaching platform redefining work and play for the 100-year life. It gives your workforce expert, self-paced coaching to plan their next chapter, and gives you the aggregated, anonymised intelligence to predict, influence and leverage their skills. It's a benefit for them and a workforce strategy engine for you.

It's purpose-built for your midlife talent, but the impact is broader. The coaching tools and life-planning exercises have proven just as valuable for employees aged 40 and above, and the early longevity and multigenerational content is relevant to all ages. With five generations now working side by side, it helps the whole organisation think differently about longer, more purposeful careers.

It's the only scalable coaching and learning platform built specifically for the midlife workforce that feeds aggregated, anonymised age intelligence back to HR leaders. Other tools give you L&D, or coaching, or analytics. Me/Redefined is the only end-to-end solution that combines all three for this demographic, turning a personal benefit into board-ready workforce insight.

Human coaching for midlife talent has traditionally been reserved for executives or retirement planning, at £5,000 to £10,000 per employee, and it gives the organisation no data back. Me/Redefined delivers coaching at scale, 24/7 and across time zones, at roughly 12x the cost-efficiency, reaching frontline and shift-based people who have never had access (today only 6% of over-50s receive any coaching). It also complements existing program: each user's plan (MyScript) can bridge straight into a human coaching conversation.

There are three main drivers. Risk: you gather insight on your midlife workforce without high-risk, pre-emptive retirement conversations (the average UK age-discrimination case is £103,000, and 99% settle before tribunal). Productivity: users report higher engagement and satisfaction, which lifts revenue. Retention: by adding years to careers, you cut expensive attrition. Use the ROI calculator above to model your own numbers.

You receive a live age-intelligence dashboard with around 40 aggregated, anonymised data points: engagement and completion rates, Clarity, Confidence and Motivation scores tracked through the program, intended transition timelines, retirement intentions, and what would help your people stay longer. Your Customer Success Manager helps you turn those signals into action. It's insight you genuinely can't get anywhere else.

No. Confidentiality is the foundation of the platform: managers and HR never see an individual's responses, plans or reflections. Everything shared back to you is aggregated and anonymised with a minimum group size of five, so no result is personally identifiable. The only personal data we collect is first name, last name and email, and users control exactly what, if anything, they choose to share with their manager.

55/Redefined is Cyber Essentials certified and the Me/Redefined platform holds SOC 2 Type II certification. Data is encrypted with AES-256 at rest and TLS 1.2 or above in transit, hosted exclusively in the EU (AWS, Dublin) under UK and EU GDPR, with full GDPR and CCPA compliance and role-based access control. You can also request access to our live Trust Center for our full security posture.

Yes. Authentication runs through Auth0, supporting username and password, multi-factor authentication and full single sign-on (SAML, OAuth and OpenID Connect), with most clients connecting via Microsoft Entra. Users are invited into the platform rather than auto-provisioned, keeping you in control of access. It runs in the latest Chrome, Edge and Safari across desktop, tablet and mobile.

The Guide is our proprietary, behaviour-guided AI coach, not a generic open chatbot. She responds only from trusted, curated Me/Redefined content and the user's own inputs, which keeps her free from the age bias that creeps in from the open internet. She's designed to support reflection and clarity, never to make decisions for the user, and all Guide conversations are anonymised.

Pricing is flexible and scales with the number of licences and the length of your contract, with options across 2, 3 and 5 year terms, billed annually in advance. Book a demo and our team will walk you through the options and tailor a quote to your workforce.

Me/Redefined is a SaaS platform that scales with you. Most clients start with a high-impact cohort, such as a department or location with a high proportion of midlife staff, then use those insights to build the business case for a wider roll-out across markets, teams and new hires. Flexible licensing means you only expand as fast as you need.

We guide you end to end. You get line-manager and employer toolkits, training, a launch webinar and a dedicated Customer Success Manager who meets you regularly to review engagement and share insights. For employees, onboarding is motivating and self-guided, with behavioural nudge reminders and Guide on hand throughout, so adoption stays high and your HR team's time is protected.

Yes. Book a guided demo with our team, and we can also discuss trial options, from decision-maker access to time-limited pilots. Phased pilots are designed to surface real age intelligence from your own workforce, so you build the business case on your data, not ours.