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Purpose, Pay & Possibilities

87% of Britons aged 50-70 say that purpose is the most important factor for happy retirement, even ahead of money. However, most haven't found their purpose yet. New research by 55/Redefined and Just Group reveals work is a choice that, if combined with more flexibility, provides the opportunity to extend working life.

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A shocking 1/3 of 50-70-year-olds aren't taking any active steps to find their purpose. This is a call to arms for employers to democratise coaching, create clear careers paths and help employees to find their life purpose.

Discover what the next phase of work and retirement really looks like:

  • Learn what people aged 50–70 really want from work, life and retirement
  • See how priorities like balance, purpose and flexibility are reshaping the second half of work
  • Understand the shifts for which every individual - and every employer - needs to prepare
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Align your brand with the most trusted voice for professionals over 50, powered by 55/Redefined’s expertise across:

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