Promotional Materials & Templates

SUBJECT: We’re now a Certified Age-Friendly Employer — here’s what that means for you

Hi [Team / Everyone],

I’m proud to share that [ORGANIZATION NAME] has officially earned Certified Age-Friendly Employer status, accredited by the Age-Friendly Institute — part of the 55/Redefined group, redefining work for the 100-year life.

This is the only globally recognized certification of its kind. Earning it reflects a genuine assessment of our policies, practices, and culture — not just an aspiration. We were benchmarked against organizations across 12 evidence-based categories spanning the full employee lifecycle, from how we recruit and develop talent to how we support colleagues at every career stage.

What does this mean in practice?

• We are actively committed to creating an environment where colleagues at every life and career stage can do their best work
• We recognize that intergenerational teams consistently outperform single-generation ones — and we’re building that advantage intentionally
• We will continue to invest in age-inclusion practices, supported by world-class learning resources and strategic guidance from the Age-Friendly Institute

This is a milestone, not a finish line. Certification marks the beginning of a multi-year journey, and we look forward to sharing our progress with you.

If you have questions or would like to get involved in our age inclusion work, please reach out to [INTERNAL CONTACT NAME / TEAM].

Thank you for being part of what makes [ORGANIZATION NAME] a place where experience is valued.

[SENDER NAME]
[TITLE]

[FIRST NAME LAST NAME]

[JOB TITLE]

[ORGANIZATION NAME]

[PHONE]

[EMAIL]

[WEBSITE]

[Insert certification badge image here]

Certified Age-Friendly Employer

Certified by the Age-Friendly Institute, a 55/Redefined Company

We’re proud to announce that [ORGANIZATION NAME] is now a Certified Age-Friendly Employer, accredited by the Age-Friendly Institute — part of the @55Redefined group.

This certification isn’t a badge we’ve stuck on a wall. It’s the result of a rigorous, evidence-based assessment of how we attract, develop, and support talent across every career stage.

We believe in the power of intergenerational teams. We believe that the 100-year life changes everything about how people work — and that employers who recognize this will win the talent race.

[Optional: 1–2 sentences about your specific commitment or what you’re proud of.]

Redefine what a workplace can look like at every age.

#AgeFriendly #AgeInclusion #IntergenerationalTeams #FutureOfWork #CertifiedAgeFriendlyEmployer #AgeIntelligence

We’re proud to announce that [ORGANIZATION NAME] is now a Certified Age-Friendly Employer, accredited by the Age-Friendly Institute — part of the @55Redefined group.

This certification isn’t a badge we’ve stuck on a wall. It’s the result of a rigorous, evidence-based assessment of how we attract, develop, and support talent across every career stage.

We believe in the power of intergenerational teams. We believe that the 100-year life changes everything about how people work — and that employers who recognize this will win the talent race.

[Optional: 1–2 sentences about your specific commitment or what you’re proud of.]

Redefine what a workplace can look like at every age.

#AgeFriendly #AgeInclusion #IntergenerationalTeams #FutureOfWork #CertifiedAgeFriendlyEmployer #AgeIntelligence

We’re proud to announce that [ORGANIZATION NAME] is now a Certified Age-Friendly Employer, accredited by the Age-Friendly Institute — part of the @55Redefined group.

This certification isn’t a badge we’ve stuck on a wall. It’s the result of a rigorous, evidence-based assessment of how we attract, develop, and support talent across every career stage.

We believe in the power of intergenerational teams. We believe that the 100-year life changes everything about how people work — and that employers who recognize this will win the talent race.

[Optional: 1–2 sentences about your specific commitment or what you’re proud of.]

Redefine what a workplace can look like at every age.

#AgeFriendly #AgeInclusion #IntergenerationalTeams #FutureOfWork #CertifiedAgeFriendlyEmployer #AgeIntelligence

We’re proud to announce that [ORGANIZATION NAME] is now a Certified Age-Friendly Employer, accredited by the Age-Friendly Institute — part of the @55Redefined group.

This certification isn’t a badge we’ve stuck on a wall. It’s the result of a rigorous, evidence-based assessment of how we attract, develop, and support talent across every career stage.

We believe in the power of intergenerational teams. We believe that the 100-year life changes everything about how people work — and that employers who recognize this will win the talent race.

[Optional: 1–2 sentences about your specific commitment or what you’re proud of.]

Redefine what a workplace can look like at every age.

#AgeFriendly #AgeInclusion #IntergenerationalTeams #FutureOfWork #CertifiedAgeFriendlyEmployer #AgeIntelligence

FOR IMMEDIATE RELEASE

[DATE]

[ORGANIZATION NAME] Earns Certified Age-Friendly Employer Status, Affirming Commitment to Intergenerational Workforce Strategy

Certification from the Age-Friendly Institute recognizes [ORGANIZATION NAME]’s evidence-based approach to attracting, developing, and retaining talent across every career stage

[CITY, STATE] — [DATE] — [ORGANIZATION NAME] today announced it has earned Certified Age-Friendly Employer (CAFE) status from the Age-Friendly Institute (AFI), part of the 55/Redefined group redefining work for the 100-year life. The certification recognizes organizations that demonstrate a genuine, evidence-based commitment to building age-inclusive cultures where professionals at every career stage can contribute and thrive.

[ORGANIZATION NAME] was assessed across 12 evidence-based categories spanning the full employee lifecycle, from recruitment and onboarding through to later-career transitions. The certification — the only accreditation of its kind globally — benchmarks employers against peers around the world, providing a rigorous standard for age inclusion that goes beyond policy statements.

“[QUOTE FROM CHRO, CPO, OR CEO — e.g. ‘We know that intergenerational teams are more innovative, more resilient, and better positioned to serve our customers. This certification reflects work we’ve been doing for years to build a workplace where experience is genuinely valued — and it holds us accountable for going further.’]” said [NAME], [TITLE] at [ORGANIZATION NAME].

The Certified Age-Friendly Employer program is administered by the Age-Friendly Institute, powered by 55/Redefined – redefining work for the 100-year life. 55/Redefined operates at the intersection of a unique dataset, leading technology, and supportive consultancy, helping leaders turn longevity into a business advantage.

“Redefining how organizations think about experienced talent is one of the defining business challenges of the next decade. We are delighted to welcome [ORGANIZATION NAME] to the Certified Age-Friendly Employer community.” said [AFI SPOKESPERSON NAME], [TITLE], Age-Friendly Institute.

As a Certified Age-Friendly Employer, [ORGANIZATION NAME] now has access to ongoing learning resources, quarterly executive webinars, and an Age IQ Score — an actionable diagnostic tool that tracks progress across four pillars: Redefine, Attract, Grow & Engage. Plus-tier employers may add: The organization has also engaged an Age Strategy Framework, tailored to its specific context and global footprint.

[ADD ONE OR TWO SENTENCES ABOUT YOUR ORGANIZATION’S SPECIFIC AGE-INCLUSION INITIATIVES OR FUTURE COMMITMENTS.]

About [ORGANIZATION NAME]

[STANDARD ORGANIZATIONAL BOILERPLATE — 2–3 sentences on the organization’s mission, size, and sector.]

About the Age-Friendly Institute

The Age-Friendly Institute is the global authority on age inclusion in the workplace. Part of the 55/Redefined group — which is redefining work for the 100-year life — AFI powers the Certified Age-Friendly Employer program, providing organizations with evidence-based tools, consulting, and accreditation to attract, develop, and retain talent across every career stage. Learn more at institute.agefriendly.com.

Media Contact:
[MEDIA CONTACT NAME]
[TITLE] | [ORGANIZATION]
[PHONE] | [EMAIL]

• Why We Became a Certified Age-Friendly Employer — And What It Means for Our Team
• Redefining What ‘Experienced’ Means: Our Commitment to Intergenerational Workplaces
• The Business Case for Age Inclusion: How [ORGANIZATION NAME] Is Building for the 100-Year Life
• What We Learned From Becoming a Certified Age-Friendly Employer

Option A — Business challenge

• Start with a statistic about the aging workforce and the talent gap facing your sector. Frame age inclusion as a strategic imperative — not a compliance obligation.

Option B — Culture story

• Open with a brief anecdote about an experienced team member who brought irreplaceable knowledge, judgment, or skill to a business challenge.

Option C — Challenger

• Open with a bold, slightly provocative statement about how most employers get experienced talent wrong — and what your organization is doing differently.

Use three to five of the following, developed into full paragraphs:

• What Certified Age-Friendly Employer status means: the rigor of the assessment, the global benchmark, the 12 categories evaluated across the employee lifecycle
• Why age inclusion matters now: demographic shifts, the 100-year life, and the five-generation workplace becoming the norm rather than the exception
• The business case: intergenerational teams bring complementary strengths; wisdom workers carry institutional knowledge that can’t be replicated or replaced by speed alone
• What we are already doing: [INSERT 2–3 specific initiatives — e.g. flexible later-career arrangements, mentoring programs, bias training for managers, mid-career development tracks]
• What we are committed to next: [INSERT 1–2 forward commitments or goals]
• An invitation: encourage other organizations to explore certification; share the Age-Friendly Institute as a resource

Certification is a beginning, not a destination. We are committed to continuing this work — listening to our colleagues, updating our practices, and measuring our progress. If your organization is thinking about what it means to build an age-intelligent culture, we’d encourage you to explore what the Age-Friendly Institute offers at institute.agefriendly.com. The talent you’re looking for may already be in the room.

#CertifiedAgeFriendlyEmployer
#AgeInclusion
#AgeStrategy
#IntergenerationalTeams
#FutureOfWork
#WisdomWorkers
#100YearLife
#AgeFriendlyInstitute
#55Redefined