55/Redefined Strengthens Leadership Team with Two Senior-Level Appointments

London, December 5, 2025: 55/Redefined, the global leader in enterprise age intelligence and technology solutions, is delighted to announce two significant appointments to its leadership team.

Natalie Hall extends her role at 55/Redefined as Managing Director and Emma Cashmore joins the senior team as Client Solutions Director. These appointments mark an exciting new chapter in the company’s mission to help organisations attract, engage, and retain over-50s talent and consumers.

Natalie Hall – Managing Director. (6) Natalie Hall | LinkedIn (pictured on left)

Natalie joined 55/Redefined in March 2023, initially as Chief Strategy Officer before moving into the role of Chief Commercial Officer. Prior to this, she ran her own inclusive leadership consultancy and spent over 18 years working within the Big Four. During her time at 55/Redefined, Natalie has played a pivotal role in delivering exceptional results for over 100 global clients and spearheading the roll-out of Me/Redefined, the company’s age intelligence and midlife career transition platform.

As Managing Director, Natalie will oversee the day-to-day business while continuing to work closely with CEO & Founder, Lyndsey Simpson, to drive growth and innovation.

Emma Cashmore – Client Solutions Director (6) Emma Cashmore | LinkedIn (pictured on right)

Emma brings over 25 years of experience in recruitment, talent, leadership, and culture across world-leading organisations including Meta, Nokia, Citi, BP, and KPMG. A trusted advisor to executives, Emma has a proven track record in creating inclusive strategies and driving cultural transformation that fosters equity, innovation, and business performance.

A CIPD member and Wharton Executive Education alumna, Emma is passionate about lifelong learning and is currently completing ICF coaching accreditation at Henley Business School.

Natalie Hall, Managing Director, 55/Redefined said:
“I’m thrilled to step into the role of Managing Director at 55/Redefined. The future is exciting – especially as we continue to empower organisations to embrace both the opportunities and challenges posed by an ageing population. I am deeply proud to be leading a brilliant team who have designed, built and launched Me/Redefined which is already adding 5 years to careers and boosting engagement of 50+ talent.”

Emma Cashmore, Client Solutions Director, 55/Redefined added:
“We want to retire the word ‘retired’. Our latest survey with Just Group shows that two-thirds of workers want to carry on past the state retirement age. With people living longer, and birth rates plummeting, the midlife generation are the engine growth of the economy. Our aim is to harness their drive and experience and ensure they can carry on sharing the value of their experience in multigenerational workplaces.’

Lyndsey Simpson, CEO & Founder of 55/Redefined, commented:
“We are thrilled to welcome Natalie and Emma into these key leadership roles. Their expertise and passion for inclusion will be instrumental as we continue to redefine age in the workplace and deliver innovative solutions for our clients. We’re delighted to recognise Natalie’s efforts for the company and to welcome Emma onto the leadership team to shape the future of 55/Redefined.”

To book a demonstration of Me/Redefined to see how it can benefit your organisation, please contact us on Contact Us | 55/Redefined

Fact Check: The Case for Age Inclusion

• By 2030, 50% of the workforce in Western countries will be aged 50+. (55/Redefined The Unretirement Uprising Report)
• A 70-year-old in 2022 has the same cognitive score as a 53-year-old in 2000. (IMF, Sustaining Growth in an Ageing World).
• 34% of the US workforce is over-50; 1-in-5 over 65s Americans is in work (US Census Bureau)
• The number of workers aged 55 and over in the EU rose from 23.8 million in 2010 to almost 40 million in 2023 (Eurostat)
• Japan is a super-aged country and has one of the highest post-retirement employment rates in the world (Nippon.com). The government has launched a ¥1 trillion (approximately €5.8 billion) retraining plan to update skills across the entire workforce, regardless of age.

INTERVIEWS AVAILABLE

Lyndsey Simpson, Founder and CEO, 55/Redefined