Case Study: How 55/Redefined's Talent Attraction Campaign Solved Hastings Direct's Urgent Need to Hire

55/Redefined

Leading UK Insurance Provider Engages Over-50s Talent Experts to Recruit 17 New Hires in Just Five Weeks

Hastings Direct, one of the UK’s leading insurance providers, urgently needed to hire and train a high volume of part-time customer service agents for their call centre in Bexhill, East Sussex to a very tight training day deadline.

Read how by challenging traditional recruitment processes, Hastings Direct were able to attract a cohort of passive candidates who "absolutely had all the values and behavious" required to connect with their customer base.

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