Dance Like Everyone’s Watching starring Ben Miller is our launch campaign and defines our central purpose - to call out ageism. We created this short film to provoke and challenge society’s perceptions around age and act as a rallying call to all to embrace their dreams at any age.
|Disruptive||We are a disruptive force driving change in the way age is perceived in society which has led to our audience feeling ignored or disadvantaged.|
|Passionate||We are passionate about our cause of age diversity embracing the aspirational style and positive tone of voice our audience want (and currently don't get.)|
|Unique Data||We originate our digital audience by being their champion and create a unique data-set (no "like" competitor matching.)|
|Enpowering||By presenting our ideas, solutions and positivity about life after 55 we are a marketing engine educating our audience therefore empowering them to achieve the lifestyle they want.|
|Trusted||We have an uncompromising audience led content strategy. We obsess over answering their questions with fierce honesty so that we build TRUST towards being an authoritative source of information.|
|Creating Value||We create value for us and our audience through the simple power of providing accurate, targeted and timely information to them in an open, unbiased way.|
|Transparent||We are transparent about our sources of income. In Financial and Legal services, we only generate revenue when our customers find solutions led by our content (no 'click-bait' for cash). In lifestyle we only work with partners who inspire our audience and offer content led aspirational ideas (no banner or pop-up ads).|